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~person:"Ramaswamy, Venkatram"
~subject:"Business Administration"
~subject:"Economics / Management Science"
~type:"other"
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Ramaswamy, Venkatram
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Market segmentation with choice-based conjoint analysis
DeSarbo, Wayne S.
;
Ramaswamy, Venkatram
;
Cohen, Steven H.
-
1995
Choice-based conjoint analysis has increased in popularity in recent years among
marketing
practitioners. The typical …
Persistent link: https://www.econbiz.de/10009476603
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2
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
DeSarbo, Wayne S.
;
Ramaswamy, Venkatram
;
Wedel, Michel
; …
-
1996
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...
Persistent link: https://www.econbiz.de/10009476605
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