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Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
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A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika; Mavondo, Felix; Ramkissoon, Haywantee; … - In: Journal of hospitality marketing & management 32 (2023) 8, pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
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Social customer relationship management : a customer perspective
Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix - In: Journal of hospitality marketing & management 30 (2021) 6, pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
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Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad; Hollebeek, Linda D.; Tan Vo Thanh; … - In: Journal of consumer behaviour 21 (2022) 5, pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224