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~person:"Richards, Timothy J."
~subject:"Markentreue"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
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