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literature on international marketing strategy adaptation reveals that this decision depends on the environment, industry, market … speculate that U.S. catalog firms are making adaptations to reduce the costs of international marketing operations. This cost …
Persistent link: https://www.econbiz.de/10009484486
Purpose ? The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate...
Persistent link: https://www.econbiz.de/10009484547