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~person:"Rosengren, Sara"
~subject:"Advertising effects"
~subject:"Deutschland"
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Advertising effects
Deutschland
Advertising
26
Werbung
26
Werbewirkung
16
Consumer behaviour
10
Konsumentenverhalten
10
Creativity
5
Kreativität
5
Brand
4
Brand image
4
Kommunikation
4
Markenartikel
4
Markenimage
4
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3
Marketingmanagement
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Psychology of advertising
3
Public relations
3
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Analysis of variance
1
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Beziehungsmarketing
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Brand communication
1
Brand equity
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Communications
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Corporate culture
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English
16
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Rosengren, Sara
Eisend, Martin
20
Pelsmacker, Patrick de
19
Bruhn, Manfred
18
Gierl, Heribert
17
Septianto, Felix
17
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Terlutter, Ralf
12
Mueller, Barbara
11
Nickel, Volker
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Buijzen, Moniek
10
Chan, Kara
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Malik, Garima
10
Pflaum, Dieter
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Wilson, Rick T.
10
Bellman, Steven
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Kaiser, Ulrich
9
Klapper, Daniel
9
Okazaki, Shintaro
9
Schaffner, Sandra
9
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European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
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Journal of advertising : official publication of the American Academy of Advertising
3
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
EAA Series
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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Journal of advertising
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Journal of advertising research
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Journal of marketing
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ECONIS (ZBW)
16
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1
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
From
advertising
avoidance to
advertising
approach : rethinking attention in new
advertising
formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
3
Think about it - can portrayals of homosexuality in
advertising
prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
4
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
6
Exploring
advertising
equity : how a brand's past
advertising
may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
7
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
8
Can
advertising
creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
9
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
10
The changing roles of
advertising
: [extended versions of papers presented at the 11th ICORIA (International Conference on Research in
Advertising
) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
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