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Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia; Ordanini, Andrea; Calantone, Roger J. - In: The journal of product innovation management : an … 29 (2012) 5, pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
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Launch timing and launch activites proficiency as antecedents to new product performance
Catalone, Roger; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 290-309
Persistent link: https://www.econbiz.de/10010406530
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A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.; Rubera, Gaia - In: Journal of international marketing 22 (2014) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
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Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
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Design innovativeness and product sales' evolution
Rubera, Gaia - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
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Firm innovativeness and its performance outcomes : a meta-analytic review and theoretical integration
Rubera, Gaia; Kirca, Ahmet H. - In: Journal of marketing 76 (2012) 3, pp. 130-147
Persistent link: https://www.econbiz.de/10009778031
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Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana; Rubera, Gaia - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
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Launch activities and timing in new product development
Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
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You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value
Rubera, Gaia; Kirca, Ahmet H. - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 741-761
Persistent link: https://www.econbiz.de/10011772374
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The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola; Griffith, David A.; Rubera, Gaia - In: Journal of marketing 82 (2018) 6, pp. 49-70
Persistent link: https://www.econbiz.de/10011955018