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~person:"Rudelius, William"
~person:"Sheth, Jagdish N."
~person:"Tomczak, Torsten"
~subject:"Marketingmanagement"
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Rudelius, William
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83
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30
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23
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1
Exploring artificial intelligence in
marketing
management : understanding managers' perceptions towards artificial intelligence
Volkmar, Gioia Valentina
-
2022
explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im
Marketing
zu identifizieren. Basierend auf diesen … gemeinsam darauf ab, diese Forschungslücke zu schließen und weitere Forschung in der Schnittstelle von Technologie,
Marketing
…Although an increasing number of companies are already using or planning to implement AI for various
marketing
…
Persistent link: https://www.econbiz.de/10013477421
Saved in:
2
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
3
Does
Marketing
Need Reform? : Fresh Perspectives on the Future
Sheth, Jagdish N.
-
2015
Many marketers fear that the field's time-worn principles are losing touch with today's realities. ""Does
Marketing
… Need Reform?"" collects the insights of a select group of leading
marketing
thinkers and practitioners who are committed to … restoring
marketing
's timeless values. The book sets the agenda for a new generation of
marketing
principles. As the editors …
Persistent link: https://www.econbiz.de/10011834525
Saved in:
4
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
5
Marketing
Kerin, Roger A.
;
Berkowitz, Eric N.
;
Hartley, Steven W.
; …
-
2003
-
7. ed., internat. ed
Persistent link: https://www.econbiz.de/10001667377
Saved in:
6
Relationship
marketing
in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
Saved in:
7
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
-
2004
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002150722
Saved in:
8
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
9
Peter Drucker on
marketing
: an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
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