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~person:"Russo, Ivan"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Russo, Ivan
Prentice, Catherine
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Journal of business research : JBR
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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