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~person:"Sarkar, Abhigyan"
~subject:"Markenartikel"
~subject:"United States"
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Markenartikel
United States
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
23
Markenführung
23
Brand
19
Brand image
17
Markenimage
17
Beziehungsmarketing
12
Emotion
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Relationship marketing
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India
5
Indien
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Jugendliche
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Youth
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Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Service quality
3
Advertising effects
2
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
Brand love
2
Brand loyalty
2
Brand nostalgia
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Brand relationship quality
2
Computerspiel
2
Einzelhandel
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Fashion
2
Internet marketing
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Marketing
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Narcissistic brand love
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Sarkar, Abhigyan
Gupta, Rangan
79
Baghestani, Hamid
31
Marcellino, Massimiliano
27
Diebold, Francis X.
25
Rossi, Barbara
24
Dawes, John
23
Pierdzioch, Christian
23
Han, Heesup
22
Kilian, Lutz
22
Lusk, Jayson L.
22
Phau, Ian
22
Watson, Mark W.
22
Ravazzolo, Francesco
21
Timmermann, Allan
21
Swanson, Norman R.
19
Fournier, Susan
18
Stock, James H.
18
Balcilar, Mehmet
17
Clark, Todd E.
17
Fetscherin, Marc
17
Hildebrandt, Lutz
17
Miller, Stephen M.
17
Clements, Michael P.
16
Dubé, Jean-Pierre
16
Franses, Philip Hans
15
Ghysels, Eric
15
Goldsmith, Ronald E.
15
McCracken, Michael W.
15
Paap, Richard
15
Stavins, Joanna
15
Bronnenberg, Bart J.
14
Diamantopoulos, Adamantios
14
Einav, Liran
14
Guo, Hui
14
Huber, Frank
14
Jang, Soocheong
14
Keller, Kevin Lane
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
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The marketing review
3
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Society and business review
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ECONIS (ZBW)
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1
Development of a theoretical framework for brand devotion
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
The marketing review
15
(
2015
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011504723
Saved in:
2
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
3
Brand love in emerging market : a qualitative investigation
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 481-494
Persistent link: https://www.econbiz.de/10010430651
Saved in:
4
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
5
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
6
Antecedents and consequences of brand love
Roy, Sanjit Kumar
;
Eshghi, Abdolreza
;
Sarkar, Abhigyan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009729354
Saved in:
7
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
8
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
9
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
10
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
1
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