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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Exploring the rise of fandom in contemporary consumer …, (pp. 201-223). 2018
Persistent link: https://www.econbiz.de/10011764850
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Romantic brand love : a conceptual analysis
Sarkar, Abhigyan - In: The marketing review 13 (2013) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
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Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit; Popli, Sapna; Sarkar, Abhigyan; Sarkar, … - In: Journal of marketing for higher education 31 (2021) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10012549775