Similar Search Results

The effect of social media commmunication on consumer perceptions of brands

Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of marketing communications 22 (2016) 2, pp. 189-214

Persistent link: https://www.econbiz.de/10011561356

The impact of brand communication on brand equity through Facebook

Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 31-53

Persistent link: https://www.econbiz.de/10011297938

The effect of social-media communication on consumer perceptions of brands

Schivinski, Bruno; Dąbrowski, Dariusz - 2013

Researchers and brand managers have limited understanding of the effects of firm-created and user-generated social media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using a standardized online survey across Poland. To test the...

Persistent link: https://www.econbiz.de/10011802059

Influencer marketing effectiveness : giving competence, receiving credibility

Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10014513646

Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media

Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; … - In: Journal of strategic marketing 29 (2021) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012424705

Eliciting brand-related social media engagement : a conditional inference tree framework

Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602

Persistent link: https://www.econbiz.de/10012544878

Social media brand engagement in the context of collaborative consumption : the case of AIRBNB

Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661

Persistent link: https://www.econbiz.de/10012304068

Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model

Schivinski, Bruno; Pontes, Nicolas; Czarnecka, Barbara; … - In: The journal of product & brand management 31 (2022) 7, pp. 1047-1062

Persistent link: https://www.econbiz.de/10013429018

In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content

Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of marketing communications 30 (2024) 3, pp. 301-317

Persistent link: https://www.econbiz.de/10014529297