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Shabbirhusain RV
Varshney, Sanjeev
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Understanding consumer preference between bundled and unbundled green offering
Shabbirhusain RV
;
Varshney, Sanjeev
;
Venugopal, Pingali
; …
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 527-552
Persistent link: https://www.econbiz.de/10013465719
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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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3
Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV
;
Varshney, Sanjeev
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
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