explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen … gemeinsam darauf ab, diese Forschungslücke zu schließen und weitere Forschung in der Schnittstelle von Technologie, Marketing …Although an increasing number of companies are already using or planning to implement AI for various marketing …

Many marketers fear that the field's time-worn principles are losing touch with today's realities. ""Does Marketing … Need Reform?"" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to … restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors …

-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory …