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Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N. - In: Journal of marketing 75 (2011) 4, pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.; Sinha, Mona; Shah, Reshma - 2016
Persistent link: https://www.econbiz.de/10011545559
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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Business models to serve low-income consumers in emerging markets
Pels, Jaqueline; Sheth, Jagdish N. - In: Marketing theory 17 (2017) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
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The resurgence of India : triumph of institutions over infrastructure?
Iyer, Gopalkrishnan R.; Sheth, Jagdish N.; Sharma, Arun - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 309-318
Persistent link: https://www.econbiz.de/10009621041
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"Emerging markets are becoming core business for multinationals"
Sheth, Jagdish N.; Lee, You-Cheong - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 3, pp. 4-7
Persistent link: https://www.econbiz.de/10009541865
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752