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~person:"Shultz, Clifford J."
~person:"Thrassou, Alkis"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Shultz, Clifford J.
Thrassou, Alkis
Morgan, Neil A.
8
Vrontis, Demetris
8
Lim, Weng Marc
6
Balmer, John M. T.
5
Gilmore, Audrey
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International journal of organizational analysis
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ECONIS (ZBW)
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1
Strategic
marketing
planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
2
Contemporary
marketing
communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
3
Marketing
public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
4
Football performance and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
5
Mobile
marketing
: a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
6
Agro business in a changing competitive environment : Campania firms' strategic,
marketing
and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
7
Diffusing market orientation to drive
marketing
capital : evidence from Vietnam
Nguyen Dinh Tho
;
Nguyen Thi Mai Trang
;
Shultz, Clifford J.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 520-531
Persistent link: https://www.econbiz.de/10011976047
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