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Informative advertising : additional learning and implications

Soberman, David A. (contributor) - 2003 - [Elektronische Ressource], rev

Persistent link: https://www.econbiz.de/10001890090

Informative advertising : additional learning and implications

Soberman, David A. (contributor) - 2004 - [Elektronische Ressource], rev

Persistent link: https://www.econbiz.de/10002380490

Product development capability and marketing strategy for new durable products

Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291

Persistent link: https://www.econbiz.de/10009779975

Media experts : helping competitive firms reduce "wasted" advertising

Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001715953

The role of differentiation in markets driven by advertising

Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001716429

The role of differentiation in markets driven by advertising

Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001719511

Behavior-based discrimination : is it a winning play, and if so, when?

Pazgal, Amit I.; Soberman, David A. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 977-994

Persistent link: https://www.econbiz.de/10003791500

Product development capability and marketing strategy for new durable products

Banerjee, Sumitro; Soberman, David A. - 2013

Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...

Persistent link: https://www.econbiz.de/10009742053

Consumer favorites and the design of news

Xiang, Yi; Soberman, David A. - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 188-205

Persistent link: https://www.econbiz.de/10010345156

Profit-increasing consumer exit

Pazgal, Amit I.; Soberman, David A.; Thomadsen, Raphael - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 998-1008

Persistent link: https://www.econbiz.de/10010231783