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~person:"Soberman, David A."
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Theorie
28
Theory
28
Consumer behaviour
10
Preisdifferenzierung
10
Price discrimination
10
Competition
9
Product differentiation
9
Produktdifferenzierung
9
Wettbewerb
9
Marketingmanagement
8
USA
7
United States
7
Brand
6
Game theory
6
Innovation
6
Markenartikel
6
Spieltheorie
6
Strategic management
6
Strategisches Management
6
Advertising effects
5
Direct selling
5
Direktvertrieb
5
Preismanagement
5
Pricing strategy
5
Werbewirkung
5
Dauerhafte Konsumgüter
4
Durable goods
4
Market entry
4
Market segmentation
4
Markteintritt
4
Marktsegmentierung
4
New product development
4
Preiswettbewerb
4
Price competition
4
Product quality
4
Produktentwicklung
4
Produktqualität
4
Räumlicher Wettbewerb
4
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Book / Working Paper
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Article
8
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Arbeitspapier
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Working Paper
10
Graue Literatur
9
Non-commercial literature
9
Article in journal
8
Aufsatz in Zeitschrift
8
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English
18
Author
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Soberman, David A.
Iyer, Ganesh
9
Boulding, William
5
Christen, Markus
5
Banerjee, Sumitro
3
Kuksov, Dmitri
3
Pazgal, Amit I.
3
Soberman, David
3
Xiang, Yi
3
Coughlan, Anne T.
2
Guo, Liang
2
Kalra, Ajay
2
Pazgal, Amit
2
Thomadsen, Raphael
2
Chen, Yuxin
1
Foroughifar, Mohsen
1
Gatignon, Hubert A.
1
Staelin, Richard
1
Villas-Boas, J. Miguel
1
Villas-Boas, Miguel
1
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INSEAD
1
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Faculty & research / Insead : working paper series
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
ESMT working paper
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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ECONIS (ZBW)
18
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1
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
2
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
3
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
Saved in:
4
Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
Saved in:
5
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
6
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
Saved in:
7
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Saved in:
8
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
Saved in:
9
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
10
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
Saved in:
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