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~person:"Soberman, David A."
~subject:"Market entry"
~subject:"Marketing management"
~subject:"Price discrimination"
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Soberman, David A.
Boulding, William
5
Christen, Markus
5
Parker, Philip M.
5
Banerjee, Sumitro
3
Gatignon, Hubert A.
3
Pazgal, Amit I.
3
Coughlan, Anne T.
2
Iyer, Ganesh
2
Kalra, Ajay
2
Soberman, David
2
Staelin, Richard
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Villas-Boas, J. Miguel
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Faculty & research / Insead : working paper series
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of industrial organization
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
22
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1
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
2
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
3
Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
Saved in:
4
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
5
Profit-increasing asymmetric entry
Pazgal, Amit I.
;
Soberman, David A.
;
Thomadsen, Raphael
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10011490855
Saved in:
6
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
Saved in:
7
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Saved in:
8
Research issues at the boundary of competitive dynamics and market evolution
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826130
Saved in:
9
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
10
The benefit of increased competition
Pazgal, Amit I.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002677008
Saved in:
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