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Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A. - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
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Private labels : psychological versioning of typical consumer products
Soberman, David A.; Parker, Philip M. - In: International journal of industrial organization 22 (2004) 6, pp. 849-861
Persistent link: https://www.econbiz.de/10002149776
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Behavior-based discrimination : is it a winning play, and if so, when?
Pazgal, Amit I.; Soberman, David A. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 977-994
Persistent link: https://www.econbiz.de/10003791500
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The forgotten side of marketing
Kalra, Ajay; Soberman, David A. - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 301-314
Persistent link: https://www.econbiz.de/10003944865
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The curse of competitiveness : how advice from experienced colleagues and training can hurt marketing profitability
Kalra, Ajay; Soberman, David A. - In: Journal of marketing 72 (2008) 3, pp. 32-47
Persistent link: https://www.econbiz.de/10003709041