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The domain of New Product Development (NPD) is subject to considerable uncertainties.However, companies are required to manage the innovation process as efficiently as possible.The resulting conflicting demands often leave companies struggling to achieve both,efficiency as well as flexibility...
Persistent link: https://www.econbiz.de/10005867060
In this paper we report on the results of an interview research about new product development (NPD) processes and planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and one less successful project. All in all, we collected...
Persistent link: https://www.econbiz.de/10005867089
In this paper, we report on the results of a large-scale study about typical front-end-related innovation practices in 553 Japanese mechanical and electrical engineering companies. We explore typical activities concerning the generation and assessment of new product ideas, the reduction of...
Persistent link: https://www.econbiz.de/10005867113
Persistent link: https://www.econbiz.de/10003838787
Die Entwicklung neuer Produkte stellt hohe und potenziell konfliktionäre Anforderungen an die Koordination von Innovationsvorhaben. Die empirische Untersuchung von Christoph Stockstrom zeigt, dass solche Planungsprozesse besonders erfolgswirksam sind, denen es neben formalen Aspekten gelingt,...
Persistent link: https://www.econbiz.de/10014424930