Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In advertising different ways are used to grab attention in consumers’ mind and majorly it’s through brand recall and recognition. This research captivates the Brand Symbol...

This paper explores, using Japanese panel data for the years 1988–2009, how externalities from congestion and human capital influence deaths caused by chronic illnesses. Major findings through fixed effects 2SLS estimation were as follows: (1) during the first-half period 1988-98, the number...

Recall and Recognition, two important aspects when one talks about advertising and consumers awareness towards the brands. This study has mainly been focused on the brand symbols and its importance in the mind of the consumers. Does a brand symbol really play a role of differentiating a brand...

Empirical results using cross-country data suggest that public spending on education increases the rate of students skipping school but does not influence the rate of students completing school. This infers that public spending on education leads to a deterioration in the effectiveness of education.