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Persistent link: https://www.econbiz.de/10011334495
We investigate whether and how targeted rebates impede rational switching of consumers from an incumbent to an outside option (e.g., market entrant). In a real trading problem, participants repeatedly buy tokens and can enter a target rebate scheme. Buying in a rebate scheme considerably reduces...
Persistent link: https://www.econbiz.de/10003862444
In many countries, betting in sports is highly regulated. In Germany, however, there are current debates whether regulation should be loosened. A crucial part of the argument is that sport bets could be qualified as "games of skill" that are considered to be less dangerous by German Law than...
Persistent link: https://www.econbiz.de/10008779131
Competition policy often relies on the assumption of a rational consumer, although other models may better account for people’s decision behavior. In three experiments, we investigate the influence of loyalty rebates on consumers based on the alternative Cumulative Prospect Theory (CPT), both...
Persistent link: https://www.econbiz.de/10014205760