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Trott, Paul
Herstatt, Cornelius
76
Ale Ebrahim, Nader
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55
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50
Bryson, Alex
47
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ECONIS (ZBW)
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Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
Saved in:
2
Case analysis of innovation in the packaging industry using the cyclic innovation model
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
;
Hartmann, Dap
- In:
International journal of innovation management
18
(
2014
)
5
,
pp. 1-24
Persistent link: https://www.econbiz.de/10010460868
Saved in:
3
Innovation management and new product development
Trott, Paul
-
1998
-
1. ed.
Persistent link: https://www.econbiz.de/10000649500
Saved in:
4
Critical capabilities for effective management of complementarity between product and process innovation : cases from the food and drink industry
Hullova, Dusana
;
Simms, Chris
;
Trott, Paul
;
Laczko, Pavel
- In:
Research policy : policy, management and economic …
48
(
2019
)
1
,
pp. 339-354
Persistent link: https://www.econbiz.de/10012127087
Saved in:
5
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
6
When market research may hinder the development of discontinuous new products
Trott, Paul
- In:
Innovation of strategic reflexivity
,
(pp. 112-124)
.
2015
Persistent link: https://www.econbiz.de/10010528833
Saved in:
7
An examination of product innovation in low- and medium-technology industries : cases from the UK packaged food sector
Trott, Paul
;
Simms, Chris
- In:
Research policy : policy, management and economic …
46
(
2017
)
3
,
pp. 605-623
Persistent link: https://www.econbiz.de/10011876331
Saved in:
8
Innovation management and new product development
Trott, Paul
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10001626292
Saved in:
9
Innovation management and new product development
Trott, Paul
-
2005
-
3. ed
Persistent link: https://www.econbiz.de/10002126908
Saved in:
10
Innovation management and new product development
Trott, Paul
-
2012
-
5. ed.
Persistent link: https://www.econbiz.de/10009312498
Saved in:
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