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Dienstleistung
15
Services
13
Marketing theory
8
Marketingtheorie
8
Service-Dominant Logic
8
Service-dominant logic
8
Betriebliche Wertschöpfung
6
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Vargo, Stephen L.
Bruhn, Manfred
90
Merz, Joachim
81
Corsten, Hans
70
Gössinger, Ralf
45
Meffert, Heribert
36
Wasilewski, Rainer
29
Görg, Holger
27
Haller, Sabine
27
Mukherjee, Arpita
25
Edvardsson, Bo
24
Meyer, Anton
24
Paic, Peter
24
Stauss, Bernd
24
Hadwich, Karsten
23
Mattoo, Aaditya
22
Kleinaltenkamp, Michael
20
Serafica, Ramonette B.
19
Fließ, Sabine
18
Gallouj, Fai͏̈z
18
Bitner, Mary Jo
17
Grönroos, Christian
17
Gustafsson, Anders
17
Oberlander, Willi
17
Witell, Lars
17
Zeithaml, Valarie A.
15
Rubalcaba-Bermejo, Luis
14
Debaere, Peter
13
Hoekman, Bernard M.
13
Kowalkowski, Christian
13
Raff, Horst
13
Amiti, Mary
12
Berry, Leonard L.
12
Bullinger, Hans-Jörg
12
Eichengreen, Barry
12
Ganz, Walter
12
Gupta, Poonam
12
Krenz, Astrid
12
Lusch, Robert F.
12
Parasuraman, A.
12
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European journal of marketing : EJM
3
Marketing theory
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
European management journal
1
Handbook of service science ; [Vol. 1]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
15
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1
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
2
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
3
The SAGE handbook of service-dominant logic
Vargo, Stephen L.
(
ed.
);
Lusch, Robert F.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012040756
Saved in:
4
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
5
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
6
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
7
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
8
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
9
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
10
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
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