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~person:"Vesal, Mahdi"
~subject:"Ambidexterity"
~subject:"Relationship marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
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