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The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
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Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment
Thrassou, Alkis (ed.); Vrontis, Demetris (ed.);  … - 2022
Chapter 1: Editorial Introduction: Conceptualising Technology Diffusion on Work and Employment -- Chapter 2: Research on Robotic Process Automation: Structuring the Scholarly Field -- Chapter 3: Role of Technology enabled HRM systems in developing Hybrid workplaces: A case study of the...
Persistent link: https://www.econbiz.de/10013465851
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto; Ballerini, Jacopo; Vrontis, Demetris; … - In: The journal of product & brand management 32 (2023) 5, pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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Business Advancement through Technology Volume I : Markets and Marketing in Transition
Thrassou, Alkis (ed.); Vrontis, Demetris (ed.);  … - 2022
Chapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition -- Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management -- Chapter 3: Creating Value Proposition for Rural Banking Customers in Emerging...
Persistent link: https://www.econbiz.de/10013470853