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Differences in organizational web site design across cultures : a comparative study of US and Chinese industrial SMEs
Wang, Valerie Lynette; Lou, Hao; Wang, Yong Jian; Guo, … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 582-599
Persistent link: https://www.econbiz.de/10011456468
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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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Analyzing organizational citizenship behavior in Mexico : a collectivist perspective
Baeza, Miguel A.; Wang, Yong Jian; Wang, Valerie Lynette - In: Global business and organizational excellence : a … 37 (2017) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011780264
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Building industrial brand equity on resource advantage
Wang, Yong Jian; Capon, Noel; Wang, Valerie Lynette; … - In: Industrial marketing management : the international … 72 (2018), pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.; Wang, Valerie Lynette; Wang, Yong Jian - In: Marketing intelligence & planning 30 (2012) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901