Holtgrave, David R.; Weber, Elke U. - 2011
This study of 29 MBA students compares two models of risk perception for both financial and health risk stimuli. The … first, inspired by Luce and Weber's Conjoint Expected Risk (CER) model, uses five dimensions: probability of gain, loss and … better fit for most subjects and stimuli. Adding the psychological risk dimensions from the Slovic et al. model explained …