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~person:"Wiedmann, Klaus-Peter"
~subject:"Markenimage"
~type_genre:"Book section"
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Der Wert von Unternehmensmarken : konzeptionelle Überlegungen und empirische Erkenntnisse zur Beurteilung des Unternehmensmarkenwertes auf der Basis von Reputationsstudien
Wiedmann, Klaus-Peter
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003587857
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