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Kundenintegration in der Dienstleistungsentwicklung : Erfahrungen aus Schweden
Edvardsson, Bo; Gustafsson, Anders; Witell, Lars - In: Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends, (pp. 29-40). 2011
Persistent link: https://www.econbiz.de/10008908837
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Conducting service research that matters
Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
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The effect of customer information during new product development on profits from goods and services
Witell, Lars; Gustafsson, Anders; Johnson, Michael D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
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The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers
Johansson, A. Elisabeth; Raddats, Chris; Witell, Lars - In: Journal of business research : JBR 98 (2019), pp. 328-338
Persistent link: https://www.econbiz.de/10012007247
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Service innovation and customer co-development
Edvardsson, Bo; Gustafsson, Anders; Kristensson, Per; … - 2010
Persistent link: https://www.econbiz.de/10003968932