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~person:"Woratschek, Herbert"
~subject:"Deutschland"
~subject:"Personalmanagement"
~type:"article"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
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