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Analogies can trigger breakthrough ideas in new product development. Numerous examples demonstratethat substantial innovations often result from transferring problem solutions from one industry ordomain to another. For instance, the designers of the new running shoe generation of Nike,...
Persistent link: https://www.econbiz.de/10005867114
In a study of New Product Development (NPD) projects, the fuzzy front end ofinnovation is explored. The New Product Development process is a multistageprocess. Therefore, the study examines two sorts of impact that the fuzzy front endhas on the success of New Product Development: a direct impact...
Persistent link: https://www.econbiz.de/10005867115
This papers publishes a case study of JPS Medica Corporation. It deals with the global product development and the market launch in the orthopaedics implant business.
Persistent link: https://www.econbiz.de/10005847732