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ON THE SIMPLE ECONOMICS OF ADVERTISING,MARKETING, AND PRODUCT DESIGN
Johnson, Justin P.; Myatt, David P. - 2004
design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also …
Persistent link: https://www.econbiz.de/10005870200
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THE SUPERIORITY OF BIASED REVIEWERS IN A MODEL OFSIMULTANEOUS SALES
Gill, David; Sgroi, Daniel - University <Oxford> / Department of Economics - 2004
This paper considers the impact of reviewers on sales of products of quality unknown to consumers. Sales occur simultaneously after consideration by a reviewer with a known level of bias. Consumers observe the reviewer`s decision and a private signal. We find that: (a) with flexible prices and...
Persistent link: https://www.econbiz.de/10005870206
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London Business School - Marketing
Holten, Roland - London Business School - 2001
The Marketing Faculty at London Business School undertakes academically rigorous teaching and research in a wide range … - customer focus - distribution - entrepreneurship - innovation - marketing analytics - marketing ethics - metrics - media …
Persistent link: https://www.econbiz.de/10005858783