London Business School - Marketing

The Marketing Faculty at London Business School undertakes academically rigorous teaching and research in a wide range of interrelated topics, including: - advertising - brands and branding - competitive strategy - consumer behaviour - customer focus - distribution - entrepreneurship - innovation - marketing analytics - marketing ethics - metrics - media - pricing and price promotions - product strategy - related management processes.

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Year of publication:	2001-10-01
Authors:	Holten, Roland
Institutions:	London Business School
Subject:	Marketing \| Werbung \| Advertising \| Wirtschaftshochschule \| Economics department

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1 Introduction
2 Information Warehouse Development Framework
2.1 Organizing Model and Abstraction Levels
2.2 Organizing Development Phases
2.3 Combining the Dimensions: IWH Development Framework
3 Conceptual Specification of Management’s Information Requirements: MetaInformation Creation
3.1 Scientific Background and Methodology
3.2 Language and Meta Model for IWH Concepts
3.3 Representation and Technique for IWH Concepts
3.4 Method for IWH Concepts: Creating IWH Meta Information
4 Horizontal Integration of Information Warehouse Development: Meta InformationUse
4.1 Enlargement of Language and Meta Model
4.2 Meta Information Repository and Development Tool
4.3 Using Meta Information
5 Related Work and Discussion
6 Conclusion
References
Appendix

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