London Business School - Marketing

The Marketing Faculty at London Business School undertakes academically rigorous teaching and research in a wide range of interrelated topics, including: - advertising - brands and branding - competitive strategy - consumer behaviour - customer focus - distribution - entrepreneurship - innovation - marketing analytics - marketing ethics - metrics - media - pricing and price promotions - product strategy - related management processes.

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Year of publication:	2001-10-01
Authors:	Holten, Roland
Institutions:	London Business School
Subject:	Marketing \| Werbung \| Advertising \| Wirtschaftshochschule \| Economics department

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Extent:	475136 bytes 59 p. application/pdf
Series:	London Business School
Type of publication:	Book / Working Paper
Language:	English
Classification:	A20 - Economics Education and Teaching of Economics. General ; M30 - Marketing and Advertising. General ; Subject matter and research method of business administration ; Marketing. Other aspects ; Sales promotion and advertising ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005858783