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Condiciones de omnicanalidad en un sector empresarial de Colombia

Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-23

The purpose of the research is to inquire about the fulfillment of omnichannel conditions in consumers and micro-businesses of the processed food sector in the metropolitan area of Medellin, Colombia, from the study of the fulfillment of conditions linked to three components: sales channels,...

Persistent link: https://www.econbiz.de/10014494426

Advertising, innovation and economic growth

Cavenaile, Laurent; Roldán, Pau - 2019

Este artículo analiza las consecuencias que los gastos publicitarios tienen para la dinámica empresarial y el crecimiento económico, a través de la interacción entre la publicidad y los gastos en investigación y desarrollo (I+D) en las empresas. Presentamos un modelo de crecimiento...

Persistent link: https://www.econbiz.de/10012532161

Consumer behaviour for wine 2.0: A review since 2003 and future directions

Lockshin, Lawrence S.; Corsi, Armando Maria - In: Wine Economics and Policy 1 (2012) 1, pp. 2-23

This paper summarises the main findings concerning consumer behaviour for wine published in academic journals in the last ten years and provides some suggestions about strategic research directions to take in the next few years. One major finding was that few new or novel findings are occurring...

Persistent link: https://www.econbiz.de/10011986469

Non-technological and Technological Innovation: Strange Bedfellows?

Schmidt, Tobias; Rammer, Christian - 2007

Non-technological innovation is an important element of firms? innovation activities that both supplement and … complement technological innovation, i.e. the introduction of new products and new processes. We analyse the spread of … nontechnological innovation in firms, their relation to technological innovation, and their effects to firm performance and success …

Persistent link: https://www.econbiz.de/10010297939

The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation

Micheels, Eric T.; Gow, Hamish R. - 2010

Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...

Persistent link: https://www.econbiz.de/10009446154

Market Orientation, Innovation and Entrepreneurship: An Empirical Examination of the Illinois Beef Industry

Micheels, Eric T.; Gow, Hamish R. - 2008

a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …

Persistent link: https://www.econbiz.de/10009446428

Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers

Micheels, Eric T.; Gow, Hamish R. - 2009

A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...

Persistent link: https://www.econbiz.de/10009446436

How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion

Stadler, Christopher J. - 2011

judged by individual performance on a scale to measure cognitive style. Effie Awards were not associated with innovation in …

Persistent link: https://www.econbiz.de/10009447341

The Affect Heuristic in Consumer Evaluations

King, Jesse Stocker - 2011

product categories. Together, these findings challenge traditional conceptualizations of innovation adoption decision making … and suggest that cognitive models alone are insufficient to explain innovation adoption decisions. The second essay …

Persistent link: https://www.econbiz.de/10009447361

Exploring the role of market learning capability in competitive strategy

Weerawardena, Jay - 2003

It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive … potential to contribute to competitive advantage. Prior innovation research has been biased toward technological innovation … advantage reflecting the need for a broader conceptualization of the innovation construct. Past research has also overlooked the …

Persistent link: https://www.econbiz.de/10009447916