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Este artículo analiza las consecuencias que los gastos publicitarios tienen para la dinámica empresarial y el crecimiento económico, a través de la interacción entre la publicidad y los gastos en investigación y desarrollo (I+D) en las empresas. Presentamos un modelo de crecimiento...
Persistent link: https://www.econbiz.de/10012532161
Researchers have pointed to the dearth of innovation studies in the services sector relative to manufacturing (Prajogo … this paper, we offer a comprehensive framework for researching innovation in hospitality that comprises drivers of … innovation, innovation outputs, and their connections with business performance. The framework synthesizes the research in the …
Persistent link: https://www.econbiz.de/10009467983
innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. …
Persistent link: https://www.econbiz.de/10009475226
Organizational researchers have long considered innovation a critical activity. While insightful regarding the nature … of the innovation process and the rewards and risk associated with innovation, prior work has neglected the perspective … truly generate value for firms and the mechanisms through which it does so. I propose a general theory for how innovation …
Persistent link: https://www.econbiz.de/10009475424
institutional settings. There is a much alluded-to,but under-investigated, link between economic growth, innovation systems, and … institutions.There is widespread agreement among most economists on the positive reinforcing linkbetween innovation and growth …. However, the importance of institutions as catalysts in thislink has not been adequately examined. The concept of innovation …
Persistent link: https://www.econbiz.de/10009475905
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154
a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …
Persistent link: https://www.econbiz.de/10009446428
A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...
Persistent link: https://www.econbiz.de/10009446436
judged by individual performance on a scale to measure cognitive style. Effie Awards were not associated with innovation in …
Persistent link: https://www.econbiz.de/10009447341
product categories. Together, these findings challenge traditional conceptualizations of innovation adoption decision making … and suggest that cognitive models alone are insufficient to explain innovation adoption decisions. The second essay …
Persistent link: https://www.econbiz.de/10009447361