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Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market

Gerdau, Ole - 2011

Investment Theorie werden segmentspezifische Preisunterschiede nicht irrationalem Verhalten zugeschrieben, sondern als in … Übereinstimmung mit ökonomischer Theorie angesehen. Der theoretische Vergleich von Gleichgewichts- und intrinsischen Wertmodellen … investors’ stock segments in China. Within the framework of international portfolio investment theory, segment-specific price …

Persistent link: https://www.econbiz.de/10009433707

Investigating consumer-brand relationships

Birk, Matthias Maximilian - 2010

Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...

Persistent link: https://www.econbiz.de/10009467259

The prop metaphor : how consumers and socially-visible brands connect

Stout, Patricia A. (contributor) - 2011

theoretical standpoint, impression management theory from the field of social psychology and consumer culture theory from the … presented which adapts the dramaturgical concepts from impression management theory to the field of consumer behavior. Two …

Persistent link: https://www.econbiz.de/10009429322

Brand Inertia in U.S. Household Cheese Consumption.

Arnade, Carlos; Gopinath, Munisamy; Pick, Daniel - 2008

To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of the top brands for cheddar, shredded, and sliced...

Persistent link: https://www.econbiz.de/10009429467

Meeting market demand in the organic sector: Handler-supplier relationships in the face of tight supply.

Dimitri, C.; Oberholtzer, L. - 2009

Periodic shortfalls of organic food have been commonplace in the USA. Shortages, created when demand grows faster than supply, have been exacerbated by relatively slow growth of certified organic farmland (in comparison to growth in retail sales) over the past decade. Organic intermediaries,...

Persistent link: https://www.econbiz.de/10009429579

Effect of Electronic Secondary Markets on the Supply Chain

Ghose, Anindya; Telang, Rahul; Krishnan, Ramayya - 2008

We present a model to investigate the competitive implications ofelectronic secondary markets that promote concurrent selling of new andused goods on a supply chain. In secondary markets where supplierscannot directly utilize used goods for practicing intertemporal pricediscrimination and where...

Persistent link: https://www.econbiz.de/10009435040

Price Discrimination in Two-Sided Markets

Liu, Qihong; Serfes, Konstantinos - University of Oklahoma; Drexel University - 2007

We examine the profitability and the welfare implications of pricediscrimination in two-sided markets. Platforms have information aboutthe preferences of the agents that allows them to price discriminatewithin each group. The conventional wisdom from one-sided horizontallydifferentiated markets...

Persistent link: https://www.econbiz.de/10009435121

A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets

Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001

Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...

Persistent link: https://www.econbiz.de/10009437698

Who are we scaring with high fear road safety advertising campaigns

Tay, Richard S.; Ozanne, Lucie - 2002

Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We...

Persistent link: https://www.econbiz.de/10009437765

Making sense of market segmentation strategies: a fashion retailing case

Hines, Tony; Quinn, Lee; Bennison, David J. - 2007

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in European Journal of Marketing, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455144