Showing 1 - 6 of 6
Purpose – The purpose of this paper is to examine the impact of self-congruence on consumer satisfaction with services and to develop and test a conceptual model of the antecedents and consequences of consumer satisfaction in the hospitality industry. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10009458956
Metadata only
Persistent link: https://www.econbiz.de/10009458946
Purpose – The key objective of this research is to test how two trust dimensions (cognition-based trust and affect-based trust) mediate the effects of three personal characteristics (psychological distance, the marketing manager's sales experience, and the marketing manager's relative level of...
Persistent link: https://www.econbiz.de/10009458957
Relationships between Marketing Managers and Sales Managers are amongst the most important working relationships within modern firms, though to date, these have received little attention in the literature. Our study adds to knowledge of this working relationship by examining the effects of Sales...
Persistent link: https://www.econbiz.de/10009458958
Persistent link: https://www.econbiz.de/10009458945
Persistent link: https://www.econbiz.de/10009458947