relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley …This paper contends that relationship marketing can enhance the nature of partnerships in local government. It … development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two …

Marketing scholars question the ability of the 4Ps to explain higher order phenomena in modern marketing. Scholars … contend that marketing's historical framework, based in product centric economic theory, constrains the 4Ps ability to form a … foundation for a general theory of marketing. The focus on value embedded in product fails to explain knowledge-based intangible …

positioned as an important interpersonal norm of stable marketing relationships given recent findings that relationships develop …

One possible “kind” of marketing relationship occurs where a norm of reciprocity is upheld. The norm states that “we … previous work that conceptualises the role of reciprocity in relationship marketing by examining these virtues. For the norm to … effectively stabilize marketing relationships it relies on the presence of other virtues, these include, generosity, conviviality …

contemporary marketing practices (CMP) in an emerging country, Bangladesh. Additionally, the paper also examines the various … marketing performance measures used by Bangladeshi firms. Design/methodology/approach – The CMP survey was used on 165 marketing … and other descriptive statistics. Findings – The study found that a pluralistic marketing approach is predominant among …

The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample …

Purpose ? The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue … marketing from both American and European perspectives. Earlier studies published in EJM on relationship marketing are featured … in a table.Findings ? The proposed ethical relationship marketing approach has three stages (establishing, sustaining and …

, industrial organizational psychology, marketing and organizational behavior, and perspectives that include relational contracting … norms, relationship marketing, networking, and communications. We propose that global supply chain managers need all nine …