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THE PRESENCE OF THE DEICITIC ADVERBS ON THE SITES THAT PROMOTE THE TOURISM. NECESSITY OR PERSUASION?

PINTEA, Silvia - 2012

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Persistent link: https://www.econbiz.de/10015336853

Kay Peters - 2008

The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...

Persistent link: https://www.econbiz.de/10009428989

An ethics of representation for international marketing

Schroeder, Jonathan; Borgerson, Janet L. - 2005

advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

Persistent link: https://www.econbiz.de/10009440910

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

On the strategic use of attention grabbers

Kfir Eliaz; Ran Spiegler - Department of Economics, Brown University; Department … - 2011

[This item is a preserved copy. To view the original, visit http://econtheory.org/] When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from...

Persistent link: https://www.econbiz.de/10009455285

Consultants’ advice to adopt management control systems: the joint effect of persuasion triggers and manager competence

Leiby, Justin - 2011

common persuasion tactics in the consulting setting, specifically social proof and scarcity (Cialdini 1993; 2001), which are … the persuasion tactics of social proof or scarcity, and that the consultant applies these tactics based on the manager … persuasion tactics based on the competence of the manager. I also provide evidence that consultants believe that their advice …

Persistent link: https://www.econbiz.de/10009477968

E-Branding: Markenführung im Internet : Evaluation von Internet-Marken unter dem besonderen Aspekt der Emotionalisierung

Pohl, Roland - 2004

Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

Persistent link: https://www.econbiz.de/10009433650

Symbolic visuals in advertising: The role of relevance.

Holmes, Gary R. - 2008

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

Persistent link: https://www.econbiz.de/10009475018

Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Allen, Charlotte - 2001

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

Persistent link: https://www.econbiz.de/10009475041

Verteilte Führung in virtuellen Teams : zum Einfluss struktureller, interaktionaler und teambasierter Führungstechniken auf den Teamerfolg

Julia E. Hoch - 2007

In der vorliegenden Arbeit wird ein Modell zur Verteilten Führung in Teams operationalisiert und validiert. Dabei wird angenommen, dass Führung verteilt auf die drei Instanzen der strukturellen, der interaktionalen und der teambasierten Führung ausgeübt wird. Die drei Führungsgruppen werden...

Persistent link: https://www.econbiz.de/10009428985