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BUCOVINA AS A TOURIST DESTINATION AND THE IMPACT OF THE RECENT INTERNATIONAL FINANCIAL CRISIS. RECOMMENDATIONS FOR A MODERN DESTINATION MANAGEMENT APPROACH IN INTERNATIONAL DESTINATION MARKETING

BÄHRE, Heike; FERGEN, Ulrike; CHASOVSCHI, Carmen - 2013

of the involvement stage of the Tourism Area Life Cycle (TALC). Literature, internet research, qualitative interviews …

Persistent link: https://www.econbiz.de/10015336863

SCALE DEVELOPMENT TO MEASURE THE TOURISTS’ ALCOHOL CONSUMPTION EXPERIENCE

Dsouza, Edgar Philip; M.S., Dayanand; Borde, Nilesh - 2022

While the role of alcohol tourism has begun to gain importance in the last decade, little effort has been made to …

Persistent link: https://www.econbiz.de/10015335336

Destination management in the South Bohemian region

Škodová Parmová, Dagmar - 2012

For a healthy development of tourism and all activities in the frame of this industry in the region it is necessary to …. The negative aspects of mass tourism e.g. transport pollution and seasonal price increase, must be balanced by positive … sides of tourism. For this task it is necessary to find a complex solution of this situation - destination management. …

Persistent link: https://www.econbiz.de/10011316102

The employment of Virtual Reality in tourism-oriented online communication: an economics of information perspective

Herstell, Jan - 2008

rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte … Virtual Reality (VR) im Tourismus die Ausnahme und wird damit nicht gezielt genutzt, um Informationen dreidimensional und … transformieren und die nachfragerseitige Bedeutung der Vertrauenseigenschaften mindern kann. Somit kann in der im Tourismus …

Persistent link: https://www.econbiz.de/10009467439

Tourism, Climate Change and the Coastal Zone

Hamilton, Jacqueline Margaret - 2005

pattern of tourism demand. Despite the cultural and economic importance of tourism and its overwhelming dependence on climatic … factors, relatively few studies have tackled the impact of climate change on tourism. In particular there are few quantitative … studies on the effect that climate change will have on tourism. The aim of this thesis is to fill the research gap and so …

Persistent link: https://www.econbiz.de/10009449713

The effectiveness of literalism-symbolism in business-to-business advertising

van Dessel, Maria Margarita - 2010

A basic element in advertising strategy is the choice of an appeal. In business-to-business (B2B) marketing communication, a long-standing approach relies on literal and factual, benefit-laden messages. Given the highly complex, costly and involved processes of business purchases, such...

Persistent link: https://www.econbiz.de/10009437947

Ethical decision making and health care managers : developing managerial profiles based on ethical frameworks and other influencing factors

Casali, Gian Luca - 2010

Whether the community is looking for “scapegoats” to blame, or seeking more radical and deeper causes, health care managers are in the firing line whenever there are woes in the health care sector. The public has a right to question whether ethics have much influence on the everyday decision...

Persistent link: https://www.econbiz.de/10009438154

Consumer Savvy: Conceptualisation and Measurement.

Macdonald, Emma K.; Uncles, Mark D. - 2007

The notion of savvy consumers increasingly appears in the e-marketing and e-management literatures, usually in discussions about the importance of consumer-centricity. A synthesis of the literature identifies six broad characteristics of these savvy consumers: they are enabled by competencies in...

Persistent link: https://www.econbiz.de/10009462961

Development of an instrument to assess residents perceptions of equity

Crompton, John (contributor) - 2004

This study examined equity in the context of the allocation of park and recreation resources within a community. The contributions made by this study include: extending the original taxonomy of equity models proposed by Crompton and Wicks (1988); development of a theoretical framework for their...

Persistent link: https://www.econbiz.de/10009465081

Reciprocity as a key stabilizing norm of interpersonal marketing relationships: scale development and validation

Pervan, Simon J; Bove, Liliana L; Johnson, Lester W - 2009

This study outlines the development and validation of a measure of reciprocity. The definition used to develop the measure extends traditional quid pro quo interpretations to include behavior designed to stabilize relationships in times of exchange breakdown. This includes resisting and not...

Persistent link: https://www.econbiz.de/10009475182