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Modeling Coupon Values for Ready-To-Eat Breakfast Cereals.

Price, Gregory K.; Connor, John M. - 2009

the price discrimination hypothesis. Coupon values fall with in-store displays and more intense advertising but rise when … prices are positively affected by coupon values, advertising expenditures, input costs, and the prices of competing brands …

Persistent link: https://www.econbiz.de/10009429456

On Distribution Asset Management: Development of Replacement Strategies

Hampton, Nigel; Hartlein, Rick; Begović, Miroslav; … - 2007

permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new …

Persistent link: https://www.econbiz.de/10009476009

The Consequences for Consumer Welfare of the 2001-2003 Electricity Distribution Price Review in The Netherlands

Nillesen, Paul; Pollitt, Michael G - 2004

The Dutch regulatory process for setting the first X-Factors in the electricity distribution sector has gone badly wrong. During two-and-a-half years four different X-Factors were published by the regulator. These X-Factors fluctuated wildly. We demonstrate that Dutch electricity consumers will...

Persistent link: https://www.econbiz.de/10009441999

Zur Rolle der Printmedien bei der Steuerung und ?berwachung von Unternehmen. Eine Analyse der Berichterstattung ?ber die Einhaltung der Grunds?tze des Deutschen Corporate Governance Kodex.

Schmid, Christoph - 2006

Ausgangspunkt der vorliegenden Arbeit ist die Feststellung, dass sich die ?konomische Theorie trotz der mehr als 160j?hrigen Geschichte gewerbsm??iger medialer Berichterstattung ?ber das Geschehen rund um M?rkte und Unternehmen lange Zeit kaum mit den Massenmedien besch?ftigt hat. Dabei kann...

Persistent link: https://www.econbiz.de/10009481006

Pharmaceutical Direct-to-Consumer Advertising and Print Media

Khim, Vanessa - 2009

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be … advertising preferences and reasons for these preferences. In addition, a series of specialized and elite interviews were … preformed with three retail pharmacists in the Bay Area in order to gain insight on medical professional view of DTC advertising …

Persistent link: https://www.econbiz.de/10009485606

Optimal supplier testing and tolerance strategies for genetically modified (GM) wheat.

Wilson, William W.; Dahl, Bruce L.; Jabs, Eric - 2007

A stochastic optimization model was developed to determine optimal testing strategies, costs, and risks for dual marketing of genetically modified (GM) and non-GM wheat in an export supply chain. The optimal testing strategy is derived that minimizes disutility of additional system costs due to...

Persistent link: https://www.econbiz.de/10009429465

Can Country-of-Origin Labeling Succeed as a Marketing Tool for Produce? Lessons from Three Case Studies.

Carter, Colin; Krissoff, Barry; Zwane, Alix Peterson - 2006

This paper draws on the theory of product differentiation in a trade context and uses three case studies to highlight the conditions necessary for a successful geographical-origin branding strategy for farm produce in the United States. In so doing, the U.S. country-of-origin labeling (COOL)...

Persistent link: https://www.econbiz.de/10009429510

Drivers Impacting the Adoption of Sustainable Agricultural Management Practices and Production Systems of the Northeast and Southeast United States.

Sassenrath, G.F.; Halloran, J.M.; Archer, D.; Raper, R.L.; … - 2010

Agricultural production responds to social, political, economic, environmental, and technological drivers that influence producers' decisions and shape the individual systems through modification of management practices, crop and livestock mix, and marketing strategy. We use an interview and...

Persistent link: https://www.econbiz.de/10009429521

Effects of marketing strategy on performance: a study of Indonesian organizations

Ishak, Asmai - 2002

This research provides empirical evidence on the implementation of the strategic marketing planning in the context of Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of marketing strategy depends on the external business...

Persistent link: https://www.econbiz.de/10009434864

The challenge of cyber-marketing planning and implementation

Ranchhod, Ashok; Gurău, Călin; Hackney, Ray A. - 2004

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the International Journal of Information Technology Management, published by and copyright Inderscience.

Persistent link: https://www.econbiz.de/10009455066