Unternehmenskultur ist ein interdisziplinärer Begriff. Einerseits findet er Anwendung im Rahmen der … international tätigen Unternehmen anhaften kann: Es ist dies die nationale Prägung von Unternehmenskultur. Eine sich stellende Frage … ist, ob es objektiv feststellbare nationale Besonderheiten und Spezifika in der Unternehmenskultur gibt. In der …

ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …

governance (CG) practices of the Malaysian Chinese business community (MCBC) and the impact of culture on such practices. Other …

, identifying the city or region of the individual with whom a relationship is being formed and understanding that culture will help …, identifying the city or region of the individual with whom a relationship is being formed and understanding that culture will help …

, retention, organization, people, incentives, culture, and systems. Findings – This paper concludes that in order to better serve …

, culture- specificvalues result in specific consumer behaviour.The aim of our paper is to combine research about buying motives … (generally speaking,consumers' personal values) and about culture- specific consumption patterns.Knowledge of these cohesions is … marketing strategies, which should incorporate culture- specific productcognition.The following aspects of this issue will be …

Culture appears as one (if not the most important) of the influencing factors of consumer behavior in the literature …, according to some opinion, cultures are merging continuously, and today they are leading towards an emerging global culture …. According to this statement, the question arises whether culture can be considered an important factor influencing the consumers …