This research examines the regulatory fit effect on perceived value and buying intentions in the context of private health insurance decisions. The so-called value-from-fit effect is assessed in conjunction with the effect of risk perceptions. Value-from-fit results from the interaction effect...

Regulatory fit, or the match between an individual's regulatory orientation and the strategy used to sustain it, offers a pervasive predictor of customer behavior. Merely reaching a decision in a certain way influences the value of a decision or an outcome. In this research, we conduct a...

Relationship marketing (RM) is widely acknowledged as a useful tool in gaining customer loyalty in various sectors. However, to date, there had been no research on how RM impacts customer loyalty in the securities brokerage firm industry in The Stock Exchange of Thailand. This study employs an...

The first study of its kind. Advances field examining Country of Origin (COO) effects among elite Pakistan consumers in SMEs using intelligence to enter a foreign market. Compares Polish, Pakistani and Uzbekistani consumers’ attitudes to COO, with results dividing market into segments of COO...

The motivation behind this research is to remedy a gap in the literature on the role of branding within small to medium-sized not-for-profit organisations that are not part of the charity or voluntary sector. Design/methodology/approach – To understand the role precisely, a qualitative...

The purpose of this paper is to provide a critical analysis of the importance of service excellence in higher education. The research upon which this paper is based employed a phenomenological approach. This method was selected for its focus on respondent perceptions and experiences. Both...

Country of origin (COO) effects with respect to price, quality, brand effect, and social status to determine elite consumers' buying behavior in the emerging market of Pakistan are investigated. Manufacturers are looking for new consumers with a resilient purchasing power, which is likely to...