It is well known in the toy entertainment industry that children have a strong relationship with the characters and … stories of various well known entertainment property toy brands (e.g. Mattel, 2005; Pecora, 1998; Miller, 1998; Cross, 1997 …

its share of all films sold around the world varying between 50-70%. Pathe was the first global entertainment company …

Purpose – In less than three decades the entertainment software industry has emerged as a huge industry, with sales … of the entertainment software industry from a marketing perspective. …

The Technology Acceptance Model (TAM) aims to understand consumers’ adoption of new technologies. Some 30 years after … TAM was first proposed, it is still widely used today. This paper proposes an extended version of the TAM, with the … primary addition to it being the construct of consumers’ emotional attachment to an existing product. The expanded TAM …

level in Mexico. The technology acceptance model (TAM), the diffusion of innovations (DOI) theory, and models of web trust … formed the theoretical framework of the study. Several hypotheses tested the relation of demographic variables, TAM, DOI, and … web trust constructs to the intention of using e-government services of 149 taxpayers of the city of Chihuahua, Mexico …

applicability of the Technology Acceptance Model (TAM) with other constructs, like ‘‘perceived credibility (PC)’’, the ‘‘amount of … extends the understanding of TAM to newly emerging contexts such as the mobile money in South east of Nigeria. …