This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

innovation and technological change when undertaking new product development. Focusing on the management of technology, it will … straightforward. Innovation is a complex process shaped not only by the firm's internal environment, but also by the interactions that … appreciate the value of these interactions in promoting innovation. However, for those involved in innovative new product …

Innovation and new product development (NPD) are critical to firm success and are often cited as means to a sustained … competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not …

foreign goods. The third essay examines the key forces driving innovation among entrepreneurs of ICT (information and … entrepreneurs to show empirically their relevance in explaining Schumpeterian innovation in the Indian software industry. This study … not only looks at the impact of years of schooling on innovation, but also the types of education received by an …

existing theoretical literature on innovation and entrepreneurship. It summarizes some of the main findings of the effect of … various means of protecting intellectual property on the innovation incentives and the level of entrepreneurship activity. A … resulting prediction is that perfect protection leads to higher innovation incentives. This is puzzling in light of the …