Birk, Matthias Maximilian - 2010
with a consumer. Article 2 deals with sustaining consumer-relationships and the role of satisfaction in retaining customers … ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …This dissertation consists of five articles concerned with different aspects of consumer-brand relationships. Article 1 …