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~source:"econis"
~subject:"Aufsatzsammlung"
~subject:"Beziehungsmarketing"
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Aufsatzsammlung
Beziehungsmarketing
Electronic Commerce
21,268
E-commerce
20,367
Internet
16,020
Marketing
14,991
Konsumentenverhalten
6,149
Consumer behaviour
6,147
Theorie
6,020
Theory
6,011
Online retailing
5,436
Online-Handel
5,436
Deutschland
4,982
Germany
4,639
Marketingmanagement
3,813
Marketing management
3,709
Welt
3,164
World
3,164
USA
3,130
Online-Marketing
3,068
United States
3,061
Internet marketing
2,959
Social Web
2,949
Social web
2,949
Relationship marketing
2,711
Informationstechnik
2,327
Information technology
2,187
Digitalisierung
2,179
Preismanagement
2,006
Pricing strategy
2,004
Digitization
1,980
Einzelhandel
1,651
Retail trade
1,592
Digital platform
1,589
Digitale Plattform
1,589
Lieferantenmanagement
1,571
Supplier relationship management
1,570
SME
1,517
KMU
1,516
Innovation
1,465
Strategisches Management
1,311
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Online availability
All
Undetermined
848
Free
291
Type of publication
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Article
1,767
Book / Working Paper
976
Journal
10
Type of publication (narrower categories)
All
Article in journal
1,421
Aufsatz in Zeitschrift
1,421
Aufsatz im Buch
331
Book section
331
Hochschulschrift
228
Thesis
189
Graue Literatur
143
Non-commercial literature
143
Collection of articles of several authors
136
Sammelwerk
136
Aufsatzsammlung
100
Arbeitspapier
70
Working Paper
70
Case study
49
Fallstudie
49
Ratgeber
48
Guidebook
47
Lehrbuch
44
Textbook
41
Bibliografie enthalten
38
Bibliography included
38
Konferenzschrift
32
Handbook
31
Handbuch
31
Conference proceedings
23
Conference paper
19
Konferenzbeitrag
19
Glossar enthalten
7
Glossary included
7
Reprint
6
Bibliografie
5
Elektronischer Datenträger
5
Interview
5
Festschrift
4
Systematic review
4
Übersichtsarbeit
4
CD-ROM, DVD
3
Collection of articles written by one author
3
Einführung
3
Fallstudiensammlung
3
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Language
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English
2,071
German
691
French
2
Polish
2
Romanian
1
Author
All
Bruhn, Manfred
15
Piller, Frank T.
12
Kotler, Philip
10
Wirtz, Bernd W.
10
Armstrong, Gary
9
Schüller, Anne M.
9
Sheth, Jagdish N.
9
Bauer, Hans H.
8
Meffert, Heribert
8
Meier, Andreas
8
Wiedmann, Klaus-Peter
8
Fink, Klaus-J.
7
Homburg, Christian
7
Leimstoll, Uwe
7
Quach, Sara
7
Schumann, Jan Hendrik
7
Stauss, Bernd
7
Stormer, Henrik
7
Chaffey, Dave
6
Fuchs, Gerhard
6
Hudetz, Kai
6
Ratten, Vanessa
6
Theobald, Elke
6
Bjerre, Mogens
5
Grönroos, Christian
5
Hermanns, Arnold
5
Herrmann, Andreas
5
Jebarajakirthy, Charles
5
Khosrowpour, Mehdi
5
Lindgreen, Adam
5
Muther, Andreas
5
Reichwald, Ralf
5
Ricard, Line
5
Ruyter, Ko de
5
Schaller, Christian
5
Silberer, Günter
5
Smith, Alan D.
5
Straker, Karla
5
Thaichon, Paramaporn
5
Weiber, Rolf
5
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Institution
All
Springer Fachmedien Wiesbaden
8
IGI Global
7
American Marketing Association
6
NetLibrary, Inc
3
Bundesvereinigung Logistik
2
Fachhochschule Reutlingen / European School of Business
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Kompetenzschwerpunkt E-Business
2
National Bureau of Economic Research
2
Verlag Franz Vahlen
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMACOM
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Brookings Institution / Task Force on the Internet
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutscher Marketing-Tag <29, 2001, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutscher Sparkassen- und Giroverband
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Friedrich-Ebert-Stiftung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Galileo Press
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Published in...
All
Journal of retailing and consumer services
57
International journal of electronic customer relationship management : IJECRM
41
Journal of business research : JBR
39
SpringerLink / Bücher
31
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of business information systems : IJBIS
22
The journal of business & industrial marketing
22
International journal of internet marketing and advertising : IJIMA
21
Gabler Edition Wissenschaft
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Asia Pacific journal of marketing and logistics
15
Electronic commerce research
15
International journal of electronic marketing and retailing : IJEMR
15
Journal of the Academy of Marketing Science
15
The service industries journal
15
Journal of internet commerce
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Cogent business & management
12
Electronic markets : the international journal on networked business
12
Journal of electronic commerce research : JECR
12
Journal of marketing
12
Journal of strategic marketing
12
Marketing intelligence & planning
12
Electronic Services
11
International journal of electronic commerce : IJEC
11
Journal of business-to-business marketing
11
Journal of retailing
11
International journal of retail & distribution management
10
Journal of open innovation : technology, market, and complexity
10
Springer eBook Collection / Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Information systems and e-business management : ISeB
9
International journal of technology marketing : IJTMkt
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of global information management : an official publication of the Information Resources Management Association
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
Business horizons
8
European journal of operational research : EJOR
8
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
812
OLC EcoSci
1
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1
Business to business digital content
marketing
: marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
2
Digitale Kundenbindung
Wisotzky, Patrick Akira
-
2001
Persistent link: https://www.econbiz.de/10001629317
Saved in:
3
Customer-centric
marketing
with
Internet
coupons
Cheng, Hsing Kenneth
;
Dogan, Kutsal
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
3
,
pp. 606-620
Persistent link: https://www.econbiz.de/10003669860
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
6
Guerrilla
marketing
on the
Internet
: the definitive guide from the father of Guerrilla
marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
7
Advanced methodologies and technologies in digital
marketing
and entrepreneurship
Khosrowpour, Mehdi
(
ed.
)
-
2019
"This book provides information on emerging trends in business innovation, entrepreneurship, and
marketing
strategies …
Persistent link: https://www.econbiz.de/10011928457
Saved in:
8
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
Bauer, Hans H.
(
ed.
);
Greipl, Erich
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10002084359
Saved in:
9
Relationship
marketing
: dialogue and networks in the e-commerce era
Varey, Richard J.
-
2002
Persistent link: https://www.econbiz.de/10001674830
Saved in:
10
Interactive
Marketing
: Unternehmen im Dialog mit ihren Kunden
Weber, Andreas
;
Rösger, Jürgen
-
2002
Persistent link: https://www.econbiz.de/10001629851
Saved in:
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