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Internet marketing : foundations and applications
Siegel, Carolyn - 2004
Persistent link: https://www.econbiz.de/10001702749
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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Internet car retailing
Scott Morton, Fiona; Zettelmeyer, Florian; Silva-Risso, … - 2000
Persistent link: https://www.econbiz.de/10001520135
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The evolution and future of pricing capabilities
Liozu, Stephan - In: Journal of revenue and pricing management 15 (2016) 3/4, pp. 306-316
Persistent link: https://www.econbiz.de/10011571816
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
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Special issue on Marketing's information technology revolution : implications for consumer welfare and economic performance
Sappington, David Edward Michael (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001770707
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Marketing and e-commerce : the online legal environment
Miller, Roger LeRoy; Jentz, Gaylord A. - 2002
Persistent link: https://www.econbiz.de/10001574392
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Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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Electronic retailing : market dynamics and entrepreneurial opportunities
Weitz, Barton A. - In: Entrepreneurship and economic growth in the American economy, (pp. 209-232). 2000
Persistent link: https://www.econbiz.de/10001617476
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Electronic marketing and marketing communications: the role of technology
O'Connor, John; Galvin, Eamonn; Evans, Martin - In: Marketing communication : new approaches, technologies, …, (pp. 133-153). 2005
Persistent link: https://www.econbiz.de/10003247656